Social Snug - The Next Generation Social Media | Privacy Policy

Privacy Policy

We at Social Snug want you to understand what information we collect, and how we use and share it. That's why we encourage you to read our Privacy Policy. This helps you use  Products in the way that's right for you.

The Privacy Policy explains how we collect, use, share, retain and transfer information. We also let you know your rights. Each section of the Policy includes helpful examples and simpler language to make our practices easier to understand. We've also added links to resources where you can learn more about the privacy topics that interest you. 

It's important to us that you know how to control your privacy, so we also show you where you can manage your information in the settings of the Social Snug Products you use. You can update these settings to shape your experience.



What products does this policy cover?

This policy describes the information that we, ‘Social Snug’ Platforms, Inc., process to provide Social Snug Products. Social Snug Products, which we also call "products", include:

Social Snug - The Next Generation Social Media


What information do we collect?

Simple Answer: 

The information we collect and process about you depends on how you use our products.

Your activity and information that you provide

On our products, you can send messages, take photos and videos, buy or sell things and much more. We call all of the things you can do on our products "activity". We collect your activity across our products and the information that you provide, such as:

  • Content that you create, such as posts, comments, or audio

  • Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features, what we collect from these features, and how we use information from the camera for masks, filters, avatars, and effects.

  • Messages you send and receive, including their content, are subject to applicable law. We can't see the content of end-to-end encrypted messages unless users report them to us for review. The content and messages, subject to applicable law

  • Types of content you view or interact with, and how you interact with it

  • Apps and features you use, and what actions you take in them.

  • Purchases or other transactions you make, including credit card information.

  • Hashtags you use

  • The time, frequency, and duration of your activities on our products

Information with special protections

You might choose to provide information about your religious views, political views, and who you're "interested in" (which could reveal your sexual orientation) or your health in your profile fields or life events. This and other information (such as racial or ethnic origin, philosophical beliefs, or trade union membership) could have special protections under the laws of your country.

Friends, followers, and other connections

Information we collect about your friends, followers, and other connections

We collect information about friends, followers, groups, accounts, Social Snug Pages, and other users and communities that you're connected to and interact with. This includes how you interact with them across our products and which ones you interact with the most.

Information we collect about contacts

We also collect your contacts' information, such as their name and email address or phone number, if you choose to upload or import it from a device, such as by syncing an address book.

If you don't use Social Snug Products or use them without an account, your information might still be collected. 

Information we collect or infer about you based on others' activity

We collect information about you based on others' activity.

We also infer things about you based on others' activity. For example:

  • We may suggest a friend to you through Social Snug's People you may know feature if you both appear on a contact list that someone uploads.

  • We take into account whether your friends belong to a group when we suggest you join it.


App, browser and device information

We collect and receive information from and about the different devices you use and how you use them.

Device information we collect and receive includes:

  • The device and software you're using, and other device characteristics. 

  • What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)

  • Identifiers that tell your device apart from other users' devices, including Family device IDs.

  • Signals from your device. 

  • Information you've shared with us through device settings, such as GPS location, camera access, photos.

  • Information about the network you connect your device to, including your IP address.

  • Information about our products' performance on your device.

  • Information from cookies and similar technologies.

How do we collect or receive this information from partners?

Partners use our business tools, integrations and ‘Social Snug’ Audience Network technologies to share information with us.

These Partners collect your information when you visit their site or app or use their services, or through other businesses or organisations they work with. We require Partners to have the right to collect, use and share your information before giving it to us.


How do we use your information?

We use information we collect to provide a personalized experience to you, including ads, along with the other purposes that we explain in detail below.

For some of these purposes, we use information across our products and across your devices. The information that we use for these purposes is automatically processed by our systems. But in some cases, we also use manual review to access and review your information.

To use less information that's connected to individual users, in some cases we de-identify or aggregate information. We might also anonymise it so that it no longer identifies you. We use this information in the same ways we use your information as described in this section.

Here are the ways we use your information:

To provide, personalize and improve our products

We use information we have, including any information with special protections that you choose to share, to provide and improve our products. This includes personalizing features, content and recommendations, such as your ‘Social Snug’ Feed, Stories and ads. We don't use profile fields about religious views, political views or who you're "interested in" to show you ads.

Read more about how we use information to provide, personalize and improve our products:


How we show ads and other sponsored or commercial content

When you use our products, you see ads and sponsored or commercial content, such as product listings in Shops. You also see ads shown through the ‘Social Snug’ Audience Network when you visit other apps. We want everything you see to be interesting and useful to you.

To decide what to show you and others, we use information that we have about you, including

  • Your profile information.

  • Your activity on and off our products, including information that we receive through cookies and similar technologies, according to your settings.

  • Things we infer about you, such as topics that we think you may be interested in.

  • Information about your friends, followers or other connections, including their activity or interests.

How we use the information to improve our products

We're always trying to make our products better and create new ones with the features you want. Information we collect from you helps us learn how.

We use the information we collect to

  • See if a product is working correctly

  • Troubleshoot and fix it when it's not

  • Try out new products and features to see if they work

  • Get feedback on our ideas for products or features

  • Conduct surveys and other research about what you like about our products and brands and what we can do better

How we use location-related information

We use location-related information that you allow us to receive if you turn on the Location Services device setting. This includes things such as your GPS location and, depending on the operating system you're using, other device signals.

We also receive and use some location-related information even if location services are turned off. This includes

  • IP addresses, which we use to estimate your general location. We can use IP addresses to estimate your specific location if it's necessary to protect the safety and security of you or others.

  • Your and others' activity on our products, such as check-ins and events.

  • Information that you give us directly, such as if you enter your current city on your profile, or provide your address in the Marketplace.

We use location-related information, such as your current location, where you live, the places you like to go, and the businesses and people you're near, to do the things described in the "How do we use your information?" section of the Policy, such as

  • Provide, personalize and improve our products, including ads, for you and others. See an example.

  • Detect suspicious activity and help keep your account secure. Learn how.

To promote safety, security, and integrity


We use the information we collect to help protect people from harm and provide safe, secure products.

To provide measurement, analytics, and business services

Lots of people rely on our products to run or promote their businesses. We help them measure how well their ads and other content are working.

To communicate with you

We communicate with you using the information you've given us, such as the contact information you've entered on your profile.

To research and innovate for social good

We use the information we have, information from researchers, and datasets from publicly available sources, professional groups, and non-profit groups to conduct and support research.


Promoting safety, security and integrity

Here are some ways that we promote safety, security, and integrity. We work to

  • Verify accounts and activity

  • Find and address violations of our terms or policies. In some cases, the decisions we make about violations are reviewed by the Oversight Board. They may use the information we have when they review our decisions, and the Oversight Board processes information.

  • Investigate suspicious activity

  • Detect, prevent and combat harmful or unlawful behavior

  • Identify and combat disparities and racial bias against historically marginalized communities

  • Detect and prevent spam and other bad experiences

  • Detect when someone needs help and provide support

  • Detect and stop threats to our personnel and property

  • Maintain the integrity of our products


Providing measurement, analytics, and business services

To provide measurement and analytics services, we use the information we collect about you across your accounts on our products.

Our measurement and analytics services help our Partners understand things such as

  • How many people see and interact with their content, including posts, videos, Facebook Pages, listings, shops, and ads (including those shown through apps using Meta Audience Network)

  • How people interact with their content, websites, apps, and services

  • What types of people interact with their content or use their services


Communicating with you

We communicate with you in a few different ways. For example:

  • We send messages about the products that we know you use, using the email address that you register to your account

  • Depending on your settings, we send marketing communications about products that you might like

  • We ask you to participate in research based on things such as how you use our products

  • We let you know about our policies and terms of service

  • When you contact us with questions, we reply to your email

  • We facilitate customer support communications with you when you've told us, either directly or through a third party, that you have questions or concerns about our products

We also use information about how you interact with our messages, such as if you open an email from us. This helps us understand the best way to reach you and whether our communications are helpful.

Researching and innovating for social good

We research and innovate to help people around the world. Our goals include:

  • Contributing to social good and areas of public interest

  • Advancing technology

  • Improving safety, health, and well-being

Here are some examples of our research:

  • We analyze information about where groups of people go during crises. This helps relief organizations get aid to the right places.

  • We work with independent researchers to better understand the impact that social media might have on elections and democratic processes

  • We've collaborated with academics and industry experts to help improve Internet access and quality in rural areas

  • We support research in areas such as artificial intelligence and machine learning to do things like creating COVID-19 forecasting models

People and accounts that you share and communicate with

When you share and communicate using our products, you can sometimes choose the audience for what you share.

When you interact with people or businesses, they can see:

What you share with them

For example, the audience you choose can see when you:

  • Share a post that you've written

  • Share a photo or video

  • Create a story

  • Share a news article

  • Add information to your profile

What you communicate with them

People you interact with can see what you send to them. So if you send a person or a business a message on Messenger or Instagram, that person or business can read your message.

Some of your activity

People and businesses can also see some of your activity on our products. This includes when you:

  • Comment on or react to others' posts

  • Engage with ads or other sponsored or commercial content, such as by commenting or liking to

  • Allow content that you've shared about a product in a shop to be shared across our products

  • View their story on Facebook or Instagram

  • Connect a new Meta device, such as Portal or Ray-Ban Stories, to your account

When you're active

Some of our products might provide you with settings that allow others to see when you're active on our products, such as "active status". In some cases, we also offer settings that allow others to see when you're active in a particular section of one of our products, such as a message thread, game, or event, or when you last used one of our products.


Content that others share or reshare about you.

Who can see or reshare your content

People in your audience can view your content and can choose to share it with others outside your audience, on and off our products. For example, when you share a post or send a message to specific friends, they can download, screenshot, or reshare it with anyone, on, across, or of our products.

When you comment on a post or react to a photo, your comment or reaction can be seen by anyone who can see the post or photo. This can include people to who you aren't connected. The person who shared the post can also change their audience at any time after they've interacted with it.

How information about you can be shared

People who use our products can share information about you with the audience they choose. For example, they can:

  • Share a photo or video of you in a post, comment, story, reel, or message

  • Mention you in a post or story

  • Tag you in a post, comment, story, or location

  • Share details about you in a post, story or message

  • If you're uncomfortable with what others have shared about you on our products, you can always choose to report posts and stories.